Work = force x distance
Steve Mould is correct with the horizontal treadmill comparison, but not the vertical component, as the treadmill makes no height, whilst the hillwalker does (on a low incline the horizontal effort will be proportionally greater than the vertical, so difficult to notice latter). Similarly on the rolling ladder they didn't climb anything like the same distance when it was stationary (which is precisely the problem he noted with doing it inside a lift, although the other way around)...