Indeed.. going to the "Work With Us" page, it's described as travel content creators and "Looking to boost visibility and connect with thousands of engaged explorers? With 112,000+ Facebook followers, we craft tailored promotional solutions to suit any budget"
So when some unspoiled site that wasn't on the social media radar before suddenly is all over social media leading to discovery by the baseball cap and spray paint brigade - I suspect it's this sort of content promoter stuff that starts those wheels in motion
Rarely with this sort of content - 112k is nothing on the internet nowadays. It's more the urban exploring promoters that you need to worry about, although since COVID quietened down they seem to have gone back to buildings.