I've no issue with us balancing better communications for people in rural areas with 'wild' countryside (the actually proposed location is in the corner of a field BUT will be visible for considerable distance around. The roadside mast in Kingsdale, for example, is great - it's not enormous, it's on a road, it's not on the top of a hill (so less obvious) and gives signal to a large area that previously had none (although it probably only reaches a few properties).
There was recently a proposal for a similar mast near Ribblehead Quarry/Ribblehead Station. It wasn't a phone mast but instead of mast to be used by the emergency services. It was going to be installed next to existing structures and roads, and there was already a similar mast there. I supported that application, but it was rejected.
By contrast this mast is gloriously unnecessary. There are, as far as I can tell looking at the coverage map, four buildings that will gain phone signal that previously don't have phone signal - Bull Pot Farm, Gale Garth farm, Smithy farm and Fell House. Three of these are along the Fell Lane and could be reached by a much smaller mast not as far up the hill. But because the aim here is to fill in a coverage map, this antenna needs to be large (25m), near the top of a hill (and thus very visible) and have a considerable winding access track up a field.
At least two of the affected properties (Bull Pot Farm and Gale Garth farm) have objected to the proposal. I'm sure there will be lots of sheep happy to get phone signal...
The _only_ reason this proposal is being put forward is because there is a commercial company that has been told 'we will pay you to help us fill in spots on a map' and they have done so regardless of whether those spots actually _need_ filling or not.