My flat in Sheffield got seriously rattled during the big Louth earthquake several years ago - I think that was 5.1 or something and is about 70 miles away. My parents live several miles closer to the epicentre on the northeast side of Rotherham at Wickersley almost on the Magnesian limestone boundary and they didn't feel much at all, but they're situated on many higher (and younger) layers of bedrock to me, which may have something to do with it, as all the beds in this area dip toward the east.
If the shock is coming up from below radially, hading beddings, and especially softer beds like shale and coal (of which there are plenty here), may transmit the forces diagonally and with differing intensities - but I'm only guessing really.
Many years ago I was in San Francisco at a friend's house on Potrero Hill, which is a high rocky peak. She had a phone call from her friend down in the city three miles away asking if she 'felt it' - there'd just been a tremor downtown and everyone was panicking. We didn't feel a thing.