I was involved, a few years ago, in writing the IRATA International Code of Practice for rope access and when we were writing the section on temporary deadweight anchors we looked at some testing that had been carried out by Lyon Equipment in conjunction with the Coastguard services. On certain surfaces a Toyota Hilux Doublecab was dragged easier sideways when rigged similarly to the photograph (ropes were attached to the chassis) than if it had been rigged off the tow hook and loaded in line with the wheels.
Testing on a variety of surfaces rarely showed either configuration meeting the 15kN strength requirement for industry.
Many Coastguard services utilise a double tensioned system for hauling and lowering operations thus significantly reducing any dynamic loads should any part of the system fail. (Prior to this they regularly used a main haul/lower line and a separate safety line run through, e.g. a Petzl GriGri. The change came following testing on 300m cliffs on the west coast of Ireland demonstrated upwards of 50m stretch in some cases should the primary system fail). Because of this reduced maximum potential loading they were able to maintain the required safety factor of 2.5:1 but reduce the minimum strength requirement of the anchor system.
Which way the vehicle is positioned is very much dependent on access at the top of the cliff. Where practicable they may use two vehicles hitched together or in conjunction with other types of ground anchor systems.
As has already been mentioned making sure someone doesn't drive it away is important. The Coastguard teams have bright orange covers for the steering wheels and keys are not kept in the vehicle when it's being used as an anchor point.
As for the 'Y' hang knots, I like neat and tidy so would agree with andrewmcleod but in reality if sufficient load is going to be applied to a badly dressed, poorly set and abnormally loaded Fig. 8 to break it, it would probably break a perfectly tied Alpine Butterfly knot as well.
Maybe the 'Y' hang from the vehicle was just so you had something to clip into when getting on the main rope, which is rigged quite close to the edge, and then just clipped into the knot of the abseil rope ready for when they get back up?
Its not a ladder and lifeline system. What looks a bit like a ladder is an edge roller for the SRT rope running over it.
Mark