Troll, c**tplaces:
Yes, the B17 price is for the reflector unit, for people who already have homemade Oldham-based lightlng sets, Headlite sets, or FX3s. It's aimed at the same market segment as the 14-LED reflector units, at pretty much the same price, but with twin beams, and multi-power settings.
I'm not sure anyone who's used one has subsequently asked about the possibility of a brighter unit - most users are happy running one (or both) beams on medium power most of the time, only going up to 1Watt when necessary. Limiting to 1W also gives much more flexibility of design regarding dumping excess heat, and allows simple (and redundant) control electronics when running off 3.6-4.5V batteries.
I'm sure there's a range of personal taste in lighting - some people just like the most powerful lights, and only multiple-watt units will do for them, which is fair enough, whereas I'm happier with a little less light, and real-world battery life measured in days of caving, rather than hours.
For the market I aimed at - bright-enough-for-most-people, robust units for extended runtime on helmet mounted batteries for expedition and regular use, I think I've ended up with a pretty decent solution.
Given that 12 out of the 18 people on the expedition I'm about to go on are using my lights, and I don't even know 3 of the remaining 6, I'd guess I have at least targeted that particular niche (not really Nova territory) reasonably well.
Clearly, there's a world of difference between buying a light from someone you know and/or trust, after having seen it being used, (which is how I have got all my customers so far) and seeing a description on a website or forum. I'm not sure *I'd* buy anything without a good review or personal recommendation.