nickwilliams
Well-known member
The following message received from the BMC yesterday will be of interest to some people here:
[quote author=BMC]
I?m writing to let you know that, after more than 70 years trading as the British Mountaineering Council, we?ve decided to move with the times and change name.
Hill walking, climbing and mountaineering have evolved since the BMC was first established in 1944, and the name ?Mountaineering Council? doesn?t quite cut it these days.
We asked for help from Sport England to solve our dilemma. Could we keep our existing name, yet still reach out to the new generations discovering climbing and hill walking? Was there a new name that could clearly convey all our core beliefs? After a nine-month independent study, sports marketing specialists b-focused and design agency Thinkfarm found the answer.
?BMC members all climb stuff,? they reported back. ?Climb is the one word that binds all BMC members together, whether it?s hills, mountains, rocks, ice or indoor walls.?
So, today, you?re one of the first to know that the BMC will soon become Climb Britain. Our new name will be phased in over the next year, with official launch events at the Kendal Mountain Festival and on 2 December ? our 72nd birthday. The BMC?s presence in Wales will become Climb Cymru.
The decision is just one part of an ongoing program of modernisation and comes at a time when our partner north of the border ? the Mountaineering Council of Scotland ? has indicated its intention to rebrand as Mountaineering Scotland.
The switch to Climb Britain will create exciting opportunities to extend our reach and influence in future years, and you can be assured that it will be business-as-usual for our core work including access, conservation, environment, safety, good practice, youth development, insurance and mountain heritage.
Under Climb Britain, our core values will remain unchanged: we will continue to promote the interests and protect the freedoms of climbers and walkers and do everything we can to look after the cliff and mountain environment. And, whilst Climb Britain is our new public identity, our formal legal name remains British Mountaineering Council.
Over the next few months, we will be working very closely with our affiliated clubs, associate members, Mountain Training, Mountaineering Scotland, Climb Cymru, the climbing walls and the GB Climbing Team to explain what the change means and investigate the many new opportunities that arise.
In the meantime, keep an eye on our website and social media as we take the first steps of this exciting journey.
All the best
Dave Turnbull
CEO
BMC (Climb Britain ??)
[/quote]
[quote author=BMC]
I?m writing to let you know that, after more than 70 years trading as the British Mountaineering Council, we?ve decided to move with the times and change name.
Hill walking, climbing and mountaineering have evolved since the BMC was first established in 1944, and the name ?Mountaineering Council? doesn?t quite cut it these days.
We asked for help from Sport England to solve our dilemma. Could we keep our existing name, yet still reach out to the new generations discovering climbing and hill walking? Was there a new name that could clearly convey all our core beliefs? After a nine-month independent study, sports marketing specialists b-focused and design agency Thinkfarm found the answer.
?BMC members all climb stuff,? they reported back. ?Climb is the one word that binds all BMC members together, whether it?s hills, mountains, rocks, ice or indoor walls.?
So, today, you?re one of the first to know that the BMC will soon become Climb Britain. Our new name will be phased in over the next year, with official launch events at the Kendal Mountain Festival and on 2 December ? our 72nd birthday. The BMC?s presence in Wales will become Climb Cymru.
The decision is just one part of an ongoing program of modernisation and comes at a time when our partner north of the border ? the Mountaineering Council of Scotland ? has indicated its intention to rebrand as Mountaineering Scotland.
The switch to Climb Britain will create exciting opportunities to extend our reach and influence in future years, and you can be assured that it will be business-as-usual for our core work including access, conservation, environment, safety, good practice, youth development, insurance and mountain heritage.
Under Climb Britain, our core values will remain unchanged: we will continue to promote the interests and protect the freedoms of climbers and walkers and do everything we can to look after the cliff and mountain environment. And, whilst Climb Britain is our new public identity, our formal legal name remains British Mountaineering Council.
Over the next few months, we will be working very closely with our affiliated clubs, associate members, Mountain Training, Mountaineering Scotland, Climb Cymru, the climbing walls and the GB Climbing Team to explain what the change means and investigate the many new opportunities that arise.
In the meantime, keep an eye on our website and social media as we take the first steps of this exciting journey.
All the best
Dave Turnbull
CEO
BMC (Climb Britain ??)
[/quote]