Cookie said:
I like the proposed design as well but I do think it falls down on the Memorable test. To the public at large it's just a white blob. The design should work for the public as well as cavers. I bet you even most cavers wouldn't recognise it until you pointed it out as Alum Pot.
I like that it _isn't_ instantly recognizable as a particular cave, yet you can look at it and see that it is a cave (the hint for the general public being the guy standing in it, which gives it scale, and British Caving Association written below it).
I think it would be very easy to get into debates about minutiae of the logo's graphical content while missing the bigger picture:
**the image is decoration for the text**
(nothing more). What makes the logo good is a good choice of font, with the large 'BCA' letters correctly spaced up against the letter-sized image (yes it's larger, but it's in proportion) and with 'British Caving Association' below it. If the image doesn't decorate the text well, it isn't good.