It is in idle chat.
The Sun, if it is struggling isnt alone. The Guardian are having to cut costs as well.
Admitedly I am amused by a left leaning paper that opposes austerity and cuts is having to....make cuts.
Lets give a free click bait plug http://www.theguardian.com/media/2016/jan/25/guardian-news-media-to-cut-running-costs
its the Internet age, who needs to buy a newspaper these days. i can have all my preconceived biases reinforced by online websites for free. ;-)